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A good book trailer can raise the level of awareness for a novel or anthology in a big way. Providing it’s well-made, it leaves viewers feeling good about the author(s) and/or the work itself. People with no previous interest in either that writer (or even the book’s genre), not only watch it, but some of them go on to share it on their own blogs. 
 
Of course, it has to be good for that to happen, so the question for anyone thinking about making one has got to be: “What makes a book trailer stand out from the crowd?”
 
I have my own thoughts, which I’ll share during the week, but for now I’d love to know what you think. 


Poll #1509211 WHAT’S YOUR TAKE ON BOOK TRAILERS?

How do you feel about book trailers?

Can't get enough of them
5(10.4%)
If there’s one in front of me, I’ll watch it
25(52.1%)
Meh, trailers, shmailers. Who cares?
16(33.3%)
Never seen one
2(4.2%)

Have you ever sought out more information about a novel or anthology as a result of seeing a book trailer?

Yes
19(39.6%)
No
29(60.4%)

From the list below, please select anything which YOU feel is an important ingredient for a book trailer:

It should make me smile inside
1(2.6%)
It should scare me
0(0.0%)
It should make me sad
0(0.0%)
It should make me laugh
0(0.0%)
It should surprise me
2(5.1%)
It should have good background music
2(5.1%)
It should have a lot of description
1(2.6%)
It should only have very little description
0(0.0%)
It should leave me with unanswered questions
6(15.4%)
Something else, which I’ll say in the comments
5(12.8%)
   

 
If you’ve seen a good book trailer, or have one of your own, feel free to add a link to it in the comments section.  I’ll cut & paste it into the second part of ‘What’s your take on book trailers?’ when I post it during the week.  
 
In the meantime, have you ever seen a bland, or even a bad, book trailer? If so, what do you think was wrong with it?   As always, please don’t name names unless you liked it.


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Comments

justin_pilon
Jan. 9th, 2010 03:47 pm (UTC)
I find them kind of neat, but I doubt their effectiveness as a promotion tool. I doubt I'd click on one if I wasn't already familiar of the book/author. I guess the only effect it might have (on me) is giving me that final push towards a sale. Thing with movie trailers is their thrown in our face. These involve a click and loading time (assuming your connection is as dreadfully slow as mine).
jongibbs
Jan. 9th, 2010 04:13 pm (UTC)
A good connection is essential. I hate waiting :(
sandy_williams
Jan. 9th, 2010 04:52 pm (UTC)
I kind of doubt their promotional usefulness tool, but your comment gave me an idea.

I don't click on book videos because there's really not one central location to go to where you can find good quality submissions. There just all random and spread out, and I'm not going to make the effort to find them. That said, I would watch book trailers if there was a contest to pick the top ten made each year, and if this contest was done by genre, I might even find a few new authors I haven't tried out.

Maybe there's already a contest out there and I just don't know about it??? I might do a blog on this later. Hmm.
jongibbs
Jan. 9th, 2010 04:55 pm (UTC)
Hehe, I can tell you there'll be a Puddle award for 'Best Book Trailer' up for grabs in March :)
justin_pilon
Jan. 10th, 2010 04:51 pm (UTC)
That sounds interesting. I think it would be one way of drawing more attention to it.

Things What I Wrote and Other Stuff

No longer in print but there are still some copies floating around out there


No longer in print but there are still some copies floating around out there















 











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