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An update on Casey: The fix is in


As you may recall, last month I encouraged people to vote for Casey, a cancer sufferer who'd entered a Victoria's Secret contest.  Many of you not only voted for her, but posted on your journals, encouraging your own friends to join in. 

In the last weeks of the contest, voting went suspiciously off, when Casey went from being a long way in front to being frozen in second place, a long way behind the leader (both 1st and 2nd places also had ridiculously inflated vote counts).

That was sorted out and Casey clearly won the contest with well over 26,000 votes (second place had less than half that number, and third only about 4,500).  However, the people at Victoria's Secret decided to declare the votes invalid and changed the rules so that their own judges could pick two girls from the fifty contestants.

You'll be as shocked and disgusted as I am to discover that Casey, the popular choice by a landslide, was not selected, though they have apparently offered her a 'condolence' prize of a $500 gift card, on the basis that the people who voted for her seemed to be genuine.

I wonder how much revenue the company will lose from decent people deciding to boycott V.S. after this.  I suspect (and hope) the sum will be far greater than any gains they hoped to make when they started the contest.

Like most of the people who voted for her, I don't know Casey, but I wish her all the best.




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Comments

jongibbs
Oct. 4th, 2009 09:19 pm (UTC)
I understand your logic, but I can't say I agree.

Oh, I don't doubt they weren't expecting anything but model-types to enter (or at least win), but I'd have said this was an excellent opportunity for them, and they weren't expecting a model/spokeswoman from what I could see, More of a photo-op moment.

How many magazines would have carried a story about 'Brave Casey's Wins Trip Of A Lifetime'? I suspect way more than would have been interested in 'Pretty Contest Winner Gets Day Out On The Town'.

Also, how much good publicity and overall goodwill would have come from a high profile celebration about a 19-yr-old who's fighting cancer? Sure, it's scary, but just about everyone knows someone who's had cancer, so I think people would have related in a good way.

If I was a company like V.S., I'd be using slogans that tell potential customers how their products make them feel, as well as how they look.

That said, I'm not a woman, so what do I know? :)

Edited at 2009-10-04 09:19 pm (UTC)
black_faery
Oct. 4th, 2009 09:52 pm (UTC)
I wholeheartedly agree with you. They could have taken this as an opportunity to take an ethical standpoint. To show the world that there is more to beauty than that which is promoted so fiercely by the fashion world, and that no matter who you are, whatever stage of life you are at, Victoria's Secret is there to make you feel special.

If they had done that, they would have won both my respect, and the respect (and probably custom) of many more. Women do not want to see yet more unattainable ideals held up in front of them as examples of what they 'should' look like (or even what they 'could' look like - because that is just as bad. I know girls who are killing themselves through a desire to become beautiful, thanks to what the media tells us is desireable. I hate it.) There is enough of that as it is. The girls on the front page for the competition have been airbrushed to within an inch of their lives, and we do not need more of that.

As it is, they have only won my scorn and a deep seated loathing that they were not strong enough to pull away from the media image and stereotype. Pathetic.
(Deleted comment)
jongibbs
Oct. 5th, 2009 07:42 pm (UTC)
Don't get me wrong. I'm sure you're right, I just think they missed a golden opportunity.

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