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What’s your take on blog tours?

Blog tours are nothing new, but I confess I’m not quite sure exactly what’s involved, or for that matter, the desired result. To me, there are three objectives: sell books, raise your online profile, and of course, have fun.

Being for the most part a personal decision by the blogger concerned, the 'having fun' part is easiest to accomplish (unless you’re a natural curmudgeon, like a certain old gran of my acquaintance).

Oddly enough, the most obvious of the three, selling books, strikes me as being the hardest to achieve. Sure, some people will make an impulse purchase based on the cover pic and blurb that goes along with a guest post, but it's by no means guaranteed.

It's much easier to gauge the benefits to be had from putting yourself in front of folks who don’t yet know you exist. Assuming you write something of interest, I can certainly see how a percentage of new readers might check out your own blog or website and subsequently stick around.

So what do you write about? Do you go for the interesting subject or a promotion-related post? Do folks interview you or the characters in your book? I'm leaning towards a combination of all these things. Only time will tell which ones were most effective.

How about you?

What’s your take on blog tours?

ETA: As you may have already guessed, I’m in the process of setting up a blog tour to help promote next month’s paperback release of Fur-Face. If you’d like to have me as a guest, please let me know: jon@acatofninetales.com.

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Sep. 22nd, 2011 06:38 pm (UTC)
Blog tours do seem to be growing in popularity. I've got one coming up myself.

I think the key is to have a plan ahead of time. Figure out exactly what it is you want to accomplish, but not book-wise. How do you want to come across to the new readers? What 'message' (if any) do you want them to take away from your posts? Talking about your book is fine, but banging readers over the head with your book, doesn't do anyone any good, and when it comes down to it, it's not the book you're trying to sell, it's you. It's your name the reader remembers, your name they go looking for when they're in a bookstore or online. If they don't like your posts, they're not going to remember your name.

I also think it's a good idea to have a small amount of 'stops' the first few tours. It becomes difficult to come up with new material after a while, and re-posting something you did earlier might come off as a little lame. I try to keep mine around ten. You should also find out if the guest blogger has any prerequisites too, ie length of post (word count), or maybe they only do interviews and you have a genre piece ready. I only do guest blogs on Monday and Friday as those are the only days I talk about writing. You should have some kind of back-up plan ready just in case.

Have I made this more difficult than it needed to be? Oh, and I have plenty of Monday's and Friday's open after the middle of October, if you want to stop by. :D
Sep. 22nd, 2011 09:07 pm (UTC)
Thanks, Jannette :)

Things What I Wrote and Other Stuff

No longer in print but there are still some copies floating around out there

No longer in print but there are still some copies floating around out there



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