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What’s your take on blog tours?

Blog tours are nothing new, but I confess I’m not quite sure exactly what’s involved, or for that matter, the desired result. To me, there are three objectives: sell books, raise your online profile, and of course, have fun.

Being for the most part a personal decision by the blogger concerned, the 'having fun' part is easiest to accomplish (unless you’re a natural curmudgeon, like a certain old gran of my acquaintance).

Oddly enough, the most obvious of the three, selling books, strikes me as being the hardest to achieve. Sure, some people will make an impulse purchase based on the cover pic and blurb that goes along with a guest post, but it's by no means guaranteed.

It's much easier to gauge the benefits to be had from putting yourself in front of folks who don’t yet know you exist. Assuming you write something of interest, I can certainly see how a percentage of new readers might check out your own blog or website and subsequently stick around.

So what do you write about? Do you go for the interesting subject or a promotion-related post? Do folks interview you or the characters in your book? I'm leaning towards a combination of all these things. Only time will tell which ones were most effective.


How about you?

What’s your take on blog tours?



ETA: As you may have already guessed, I’m in the process of setting up a blog tour to help promote next month’s paperback release of Fur-Face. If you’d like to have me as a guest, please let me know: jon@acatofninetales.com.


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Comments

clarionj
Sep. 21st, 2011 04:42 pm (UTC)
I'm still in the questioning stage. I do think it gives you the chance to gain new readers of your own blog, whether or not they buy the book immediately. My problem with most of the online promotion I've been involved in and researching is that we're nearly all writers sharing our books with each other rather than reaching a real reader fan base for our particular book (which is why I like the forum idea saetter mentions).

And writers are involved in so much of this that we're overwhelmed with trying to support too many new friends and fellow writers! I bought far too much at the start, and I reviewed what I could, but since I wasn't technically a fan of that kind of work, I wasn't as helpful to the author as I could be by spreading the joy word-of-mouth as a true fan might.

So, my main problem is I'm not sure it's the ideal market. The good side though is meeting new writers and friends.
jongibbs
Sep. 21st, 2011 05:01 pm (UTC)
'The good side though is meeting new writers and friends.'

Indeed it is, Pat :)

Things What I Wrote and Other Stuff

No longer in print but there are still some copies floating around out there


No longer in print but there are still some copies floating around out there















 











THE MEAGER PUDDLE OF LIMELIGHT AWARDS


Books by my writer friends - compressed

NJ Writing groups - compressed

NJ writing conference - compressed

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