August 3rd, 2011

What sort of book promotions have you tried/seen?

With the paperback version of Fur-Face coming out this fall, I've been thinking a lot about book marketing.

I have a 3-month promotion planned (including lots of personal appearances, online contests and prizes etc.), at the end of which I'll be giving away one of those 
nook color thingies. There'll be a special deal for folks wanting a signed copy and one of my 'I are a writer!' mugs too, but I'd love to hear some other ideas.

With that in mind, my question to you is:

What sort of book promotions/marketing techniques have you tried, or seen someone else try? 

As you might imagine, I'm particularly interested in the ones you found effective.